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The Matchmakers: The New Economics of Multisided Platforms by David S. Evans, Richard Schmalensee

• The Matchmakers: The New Economics of Multisided Platforms
• David S. Evans, Richard Schmalensee
• Page: 256
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781633691728
• Publisher: Harvard Business Review Press

Download The Matchmakers: The New Economics of Multisided Platforms

Free best selling book downloads The Matchmakers: The New Economics of Multisided Platforms (English Edition) by David S. Evans, Richard Schmalensee

Amazon. Alibaba. Facebook. Uber. These types of businesses—known as platforms, or multi-sided markets—are driving the economy more than ever. In an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest stores—the anchors—the lowest fees, while they charge smaller retailers and kiosks higher fees (and they don’t charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate. Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business and—even if you should—how to do it. Yet companies that transform their pricing practices, incentive plans, and organizational structures are today’s power brokers. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.

TWO-SIDED PLATFORMS AND ANALYSIS OF SINGLE- FIRM
industries such as advertising-supported media and new-economy industries such as those based on 2 See David S. Evans, The Antitrust Economics ofMulti-Sided Platform Markets, 20 YALE J. REG. On-line matchmaking, speed dating  the analysis of mergers that involve multi-sided platform businesses
Market Power and Market Definition in Multi-Sided Platform Markets.” We would like standard economic results—such as the Lerner Index—do not apply to them, Many old industries are based on MSPs, ranging from villagematchmakers businesses are creating new products and services such as social networking. Why Internet Platforms Don't Need Special Regulation - Politico
While Internet platforms are new, market platforms are not. But the important barriers to economic activity: transaction costs. Multisided market platforms deal with two or more distinct groups of customers. One paper on two-sided markets cites the town market and the village matchmaker as early. two-sided platforms and analysis of single- firm conduct
industries such as advertising-supported media and new-economy industries such as those based on 2 See David S. Evans, The Antitrust Economics ofMulti-Sided Platform Markets, 20 YALE J. REG. On-line matchmaking, speed dating  Observable Types, Case III - Melati Nungsari - Home
We study multidimensional matching on a two-sided platform †menungsari@ davidson.edu; Economics Department at Davidson The next proposition assumes that the random draw ψ is drawn from a . (2000). Two-Sided Search, Marriages, and Matchmakers. A Price Theory of Multi-Sided Platforms. Customized B2B Software Platform Solutions
Pricing is one of the least understood areas for B2B multi-sided platforms. Supply Chain Automation; Matchmaking; Credentialing I bring to bear the latest findings in two-sided markets and behavioral economics. I help VC and PE firms new to B2B, with limited multi-sided platform experience, or with limited resources,  PLATFORM ECONOMICS: - Competition Policy International
been able to buy a pretty good new bicycle if I had published these essays in the . Chapter 4: Antitrust Economics of Multi-Sided Platforms . .. matchmaking services charge everyone the same, for instance, while, as we mentioned, physical.

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